As famous for its après-ski scene as it is for its exceptional skiing terrain, Verbier is a vibrant winter getaway providing gilt-edged, snow-charged hedonism for the twenty-first century elite.
Famed as one of the most glamorous resort in the Alps, Verbier has long been the winter destination of choice for eminent royals, sports stars and celebrities.
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The Most Glamorous Alpine Resort & The Eldorado of Skiing and Culture
Famed as one of the most glamorous resort in the Alps, Verbier has long been the winter destination of choice for eminent royals, sports stars and celebrities. Well-heeled travellers have frequented Verbier since the resorts formative years in the Fifties and Sixties. However skiing was first attempted in Verbier in 1925 when a group of intrepid mountaineers hiked fifteen kilometres from Sembrancher to ski back down again.
Verbier has undergone a great deal of development since the first lift system was installed in 1946 and a global ski phenomenon began, yet it is still possible to capture a glimpse of Verbiers past. Original architecture can still be seen in the old windmills, charming chalets and chapels which characterise surrounding hamlets. The ruins of Verbier castle which overlook the Val De Bagnes valley date back to around the 12th century, when the castle was built by the Count of Savoy before being destroyed after the Battle of La Planta in 1475.
Whilst being renowned as the Eldorado of skiing, off the slopes a wealth of refined cultural attractions await you in Verbier and its vicinity. Famed as one of the most outstanding ski areas in Europe, Verbier is an ideal destination for intermediate and experienced skiers offering some of the most accessible off-piste skiing in the Alps. Besides skiing, paragliding and Heli-skiing are also popular pursuits for thrill seekers in Verbier.
Boasting an excellent sun and snow record along with breathtaking scenery from the Mont Fort Glacier, there is an array of challenging slopes in the area including impressive black runs for advanced skiers, however beginners are also well catered to with first-class ski schools and nursery slopes in the centre of the village. Considered to be among the major European music festivals, the Verbier Festival encompasses an extensive programme of classical music concerts offering international audiences a dynamic, musical experience. Sponsored by Rolex and founded by Swedish expatriate Martin T. Son Engström in 1994, the Verbier Festival has acquired a reputation for artistic excellence, in which illustrious artists and stars of tomorrow come together to play innovative world première performances against the magical backdrop of the Alps.
A short distance from Verbier, the town of Martigny encompasses a wealth of culture where you can immerse yourself in art galleries, historic museums and regular concerts. The Foundation Pierre Gianadda features a permanent Gallo-Roman exhibition presenting archaeological relics such as pottery, jewellery and weapons discovered in and around Martigny, and also showcases fascinating temporary exhibitions throughout the year.
Lively Après-Ski Scene
Home to some of the best Alpine bars and clubs, Verbier has an enviable reputation for a lively après-ski scene that is second to none. The Farm Club at Kings Parc Hotel is indisputably the most famous club in Verbier, and catering to the most elite partygoers, it is the place to be seen. The legendary atmosphere and glamorous interior ensure that the club’s status as one of the best nightlife venues in the Alps remains unchallenged, and no visit to Verbier would be complete without a night at the Farm.
Local Swiss Spécialités
The extensive choice of restaurants in Verbier caters to global gourmands, offering a range of cuisine from local Swiss specialities to the finest international fare. In a cosy, rustic dining environment, Le Grenier at Chalet d’Adrien offers traditional Valasian specialities defined by authentic flavours. Honouring the nostalgia of the Valais terroir and its environs, the menu at Le Grenier also features Italian-style cuisine in praise of culinary delights from other regions.
The Nevai is a contemporary restaurant serving delicious Asian and Mediterranean inspired fusion cuisine created around the open Grill. The stylish terrace offers a relaxed vibe for dining, providing an exquisite setting in which to enjoy spectacular views of the Swiss Alps.
The Restaurant Le Millénium offers a wide choice of international, modern and traditional dishes as well as seasonal suggestions and a range of vegetarian cuisine. Ideal for lunch or dinner, Le Millénium caters to all gastronomic preferences.
Traditional Alpine Luxury
Hotels in Verbier combine the rustic beauty of the Alps with traditional comfort and majestic luxury. Le Chalet D’Adrien is a luxury Chalet hotel which offers guests tranquillity and majesty in a picturesque setting overlooking Verbier. The matching wood panelling and antique furniture of the interior create a charming, homely atmosphere and perfectly reflect the natural beauty of the alpine landscape. Every room in the hotel is unique, and the spa and pool facilities invite you to relax and rejuvenate after a day on the mountain.