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The Iconic Return: Chanel No. 5

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Posted October 16, 2012 by GC Privé Editor in Clips

Chanel No. 5. There is nothing quite as iconic. It is impossible to think of the designer without thinking of this scent, and for the first time in Chanel history a man will be representing the most famous perfume. And which man would represent the most famous perfume in the world, the most famous man in the world of course- the one and only, Brad Pitt.

Chanel No. 5 was the first perfume created by Gabrielle ‘Coco’ Chanel. At the time of creation, traditionally, fragrance worn by women had adhered to two basic categories: ‘Respectable woman’ and the ‘Sexually provocative’, with each category being reflected in the particular notes used in the scent. Chanel felt this was not enough of a selection and aimed to create a scent that would epitomize the boyish, modern flapper that would speak to the liberated spirit of the 1920s.