Chanel No. 5. There is nothing quite as iconic. It is impossible to think of the designer without thinking of this scent, and for the first time in Chanel history a man will be representing the most famous perfume. And which man would represent the most famous perfume in the world, the most famous man in the world of course- the one and only, Brad Pitt.

Chanel No. 5 was the first perfume created by Gabrielle ‘Coco’ Chanel. At the time of creation, traditionally, fragrance worn by women had adhered to two basic categories: ‘Respectable woman’ and the ‘Sexually provocative’, with each category being reflected in the particular notes used in the scent. Chanel felt this was not enough of a selection and aimed to create a scent that would epitomize the boyish, modern flapper that would speak to the liberated spirit of the 1920s.