Ramzi Musa Celebrates individuality: Affordable Art Fair, October 2012 Battersea
Ramzi Musa’s work is a more than a breath of fresh air to the conventional stuffy idea of art. It’s a cool breeze filled with fun and frivolity, and doesn’t take itself too seriously above all. Finding creativity from a young age, it was drawing that occupied Musa’s youth with the constant influence of cartoons –- a limited colour palette, an opportunity to tell a story wrapped in a coat of imperfection.
Instead of searching for the perfect and finding the mundane, Musa’s work revels in the imperfect and celebrates individuality. Initially focusing his talents on portraits, it was his ability to convey a mood and character through colour that got the attention of the exclusive boutique Browns. It was clear that Musa’s signature style had the ability to make the transition into fashion. ‘wearable art’ best describes its appeal. A capsule collection for Browns ensued, and it was here that the collaboration between art and fashion was truly fused. The success of the collection catapulted Musa, with the likes of Cheryl Cole and Jessie J sporting his pieces. With an attitude that approaches fashion as art, each piece is the wearer’s opportunity to find their own identity and individuality.
Musa’s art will soon be showcased at the Affordable Art Fair on October 2012 in Battersea and later on this month another exciting fashion venture begins. The young artist’s unique style will be showcased in a limited number of digitally printed scarves. Unlike most printing processes these scarves will actually be wearable representations of his own masterpieces. Creating these pieces with the ethos that ‘fashion is an extension of artwork’, these scarves are seemingly a wearable artistic statement – the statement being that individuality and imperfection, in a sea of mediocrity, is exceptional.
Ramzi Musa Art: http://www.ramzimusa.com
Affordable Art Fair: http://affordableartfair.com/battersea/