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New Jovoy Paris, the true art of perfumery, exclusively at Harvey Nichols Knightsbridge


Jovoy Paris emanates the true art of perfumery. The extraordinary forgotten fragrances of the renowned perfume house first created by Parisian perfumer, Blanche Arvoy, in 1923 have been revived in six new visionary fragrances. Individual and opulent these authentic rare gems are made to be appreciated by true perfumistas.

François Hénin, owner of Jovoy Paris says, “I took the decision not to rework the exact original perfumes, but instead chose to do exactly what Blanche would have done – make perfumes for my contemporaries. They are made for raw materials lovers who are looking for fragrances with a lasting trail. They all show a side of the world I live in exactly as Blanche did in her time.”

Bestowing magnificent compositions using raw materials of the finest quality with longevity, Jovoy’s new artfully-crafted perfumes are contemporary, refined and unique. Transporting the wearer onto their own olfactory journey and delivering a multitude of sensory delights – these distinctive temptations return character and mystique, making them a must for lovers of fine perfumery.

L’Enfant Terrible
I hate you, but I want you! L’enfant terrible is both hated and adored; its powers of seduction never fail. Alluring spicy notes blended with Cedar Wood, Date Fruits and tender notes of Sandalwood creates a very delicate perfume of pure sophistication.
Top: Herbaceous, Nutmeg, Coriander, Cumin
Heart: Sandalwood, Cedar, Orange Tree, Date
Base: Musk

Private Label
Private label is the inimitable oriental scent. Originally made for an Arabian Prince, its welcoming explosion of woody notes and heart of oriental rose bring a faithful, strong and masculine complexity that leaves a distinctive trail, while remaining consistent over time.
Top: Papyrus Sedge, Vetiver, Leather
Heart: Patchouli, Sandalwood
Base: Labdanum, Birch, Cedar


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