Dita Designer Sunglasses: Tackle Winter Sun in Style
Dita Eyewear is a company based out of Los Angeles and founded by two childhood friends Jeff and John in 2996. The two friends shared a passion for photography and design and decided to combine this to create a range of eyewear inspired by vintage with looks taken from the 1950s through to the 1980s. The twist being that they utilise modern materials to create the vintage appeal. The duo are very much concerned with distinguishing themselves through quality, design and fit. Jeff and John envisaged Dita as an alternative to branded eyewear, with Dita’s branding being deliberately subtle as not to detract from the craftsmanship, design and luxury material used. Letting the frame define themselves not the label.
The material that are used to make the frames are of the highest quality and the entire collection is made in Japan. Jeff and John commonly use 18k gold, titanium, white gold and the finest Japanese zyl acetates to create their unique look. The Fall 2012 collection being no different, Dita has presented a range of eyewear with vintage appeal for a unique look. Dita’s quality and detail are unmatched by any other designer brand the company believe that even holding a pair will seduce for life.
Over the years the brand has risen to international acclaim and in turn, Jeff and John, have earned the status of being some of the worlds most influential eyewear designers. The Dita brand has established itself as long lasting and committed to produce premium products. Dita chooses to be exclusive, they deliberately steer clear extensive advertising campaign and superstar endorsements – this brand is solely for those who seek the finest quality and dare to wear them.