Welcome to the third annual report on the global diamond industry prepared by Bain & Company in association with the Antwerp World Diamond Centre (AWDC). Last year’s report, Portrait of Growth, primarily focused on consumer preferences, as revealed by surveys of more than 5,000 diamond consumers around the world.

We are pleased that its insights were well received by industry players and the investment community. Building on that solid foundation, Bain & Company and the AWDC have renewed their collaboration and prepared a new report for 2013. In this year’s edition, we look closely at the diamond value chain and trace diamonds’ route to market, offering for the first time a detailed view of channels and approaches for rough- and polished-diamond sales.

The report also identifies key trends along the value chain for rough and polished diamonds, as well as diamond jewelry. We compare 2012’s results with those of previous years, highlighting the impact of continuing economic uncertainty on the diamond market.