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Absolute Unique, Limited Edition Vodka

Product Description

Absolut Vodka introduces Absolut Unique – a limited edition of nearly four million uniquely designed and individually numbered bottles. To make every bottle become a one-of-a-kind work of art, Absolut had to re-engineer the entire production process. Splash guns and colour-generating machines were set up and complex coating, pattern and placement algorithms were programmed in to ensure that no two bottles would be alike. Thirty-eight different colours were used, and fifty-one pattern types were applied to the bottles. A striking look was achieved by colour contrasts and a white, mat paper label that features each bottle’s unique number.

Purchase Information

The colourful, vibrant bottles will be distributed worldwide. Everyone will find a design that catches their eye and becomes a truly personalised gift – or the perfect addition to a party or collection. Absolut Unique goes on sale in Harvey Nichols and Selfridges from 1st October 2012 (RRP £21.50).

Absolut Unique: £21.50

Visit: Selfridge’s Department Store

Visit: Harvey Nichols Department Store


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